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10 Essential Digital Marketing Tips For Home Security Companies

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Research suggests that businesses will increase their digital marketing budgets by 12.3% in 2018. Businesses are only willing to do this because they know that digital marketing can deliver a great ROI. 

If you run a home security company, you might be wondering how you can use digital marketing to generate leads for your business. Should you write more blog posts or you should you invest money in Facebook Ads?

Keep reading to discover ten digital marketing tips that will help you promote your home security company. If you’re currently a digital marketing rookie, these tips should help transform you into a pro.

Let’s begin!

1. Start Blogging

When writing blog posts, you’ll want to cover topics that will make it easier for people to find your website in the search engine listings. 

To do this, you’ll need to put yourself in the shoes of your customers.

Consider what they might type into Google when they’re trying to research the topic of home security. For instance, someone thinking about installing a home security system may search “benefits of home security.”

If you create content that covers this topic, you’ll be visible in the search listings, thus potential customers will be able to find your website. This website is worth checking out if you want to learn more about writing content for a home security business. 

2. Create YouTube Content

If you already have a lot of blog content on your site, you may want to convert this written content into video content. 

The quality of your videos can have a significant impact on how people perceive your brand. Thus, it’s important you invest in a high-quality camera if you’re going to be creating videos for your home security business.

It’s also critical that your videos have excellent sound quality. You may want to invest in a microphone to ensure that your videos have crisp and clean audio.

3. AdWords Search PPC

AdWords Search PPC allows you to reach potential customers, as they’re using the Google Search engine.

If you want results with AdWords, you need to identify the keywords that will produce the best returns for your business. One of the easiest way you can do this is by using the Google Keyword Planner.

This tool can provide you with a list of keywords that potential customers are using to find businesses like yours. The Keyword Planner will also tell you how much it’s going to cost you per click to target a certain keyword.

Success with AdWords isn’t guaranteed, and you’ll need to experiment with a wide range of keywords before you find out what works for your business. So to start, only spend small amounts on your marketing campaigns. You can use the resultant data to figure out which keywords will deliver the best ROI.

4. Create a Mobile-Friendly Website

If your site isn’t mobile friendly, people with a mobile device will find it incredibly hard to use your site. They may even leave your website if they find the user experience to be frustrating. 

If you have a WordPress site, you can make your website mobile-friendly by installing a “responsive theme.”

This is a theme that will automatically “change shape” depending on the device that’s being used. With such a theme, your website will now be easy to interact with, no matter what device visitors are using.

If you don’t have a WordPress installation, you’ll need to hire either a freelancer or an agency to help you redesign your website. Hiring a freelance developer can be cheaper than hiring an agency, but the agency may be able to get the job done faster.

5. Facebook Ads

Using Facebook Ads, it’s easy to reach people that will be receptive to the marketing efforts of a home security company. 

For instance, using Facebook Ads, you can target people that have recently moved. These individuals likely don’t have any kind of home security system that’s already set up in their new home. Thus, if you market a home security service or product to these people, they’ll likely engage with your ads.

6. Use Remarketing Ads to Reach People Across the Web

You can use remarketing ads to reach people that didn’t get in touch with you after interacting with something that relates to your brand. 

For example, someone might visit your website, but they might not use the contact form to ask you for a quote. In this instance, you can use remarketing ads to remind them to ask for a quote. You can set things up so that your ads are visible on social media and also on other websites. 

7. LinkedIn Ads

If your main audience relates to people that have a high net worth, you should be able to reach them on LinkedIn. Especially when you consider that LinkedIn users have double the purchasing power of the average U.S. consumer. 

You might want to consider running a “Sponsored content ad.” This ad allows you to promote content within the LinkedIn newsfeed.

Using this approach, you could think about promoting a case study that details the story of someone that installed a home security system. You might even want to promote some content that breaks down the average cost of installing a home security system.

8. Podcast

Podcasts can be audio versions of all the other content you’ve created. So if you have some video content, take the audio and turn it into a podcast.

As with video content, it’s paramount that you use a good mic when creating your podcasts. If you’re interviewing someone else, who’s in a different location to you, consider sending them a mic that they can use.

You should also think about creating an intro for your podcasts. If you want to do this without spending a lot of money, you can hire someone on Fiverr to help you.

9. Make Use of Influencers

The key to successful influencer marketing is finding influencers that have a relevant audience. So, for a home security company, that might mean finding influencers that have an audience of homeowners.

While influencers tend to have a predetermined price, you’ll find that this is often open to negotiation.

Once you’ve booked a sponsorship deal with an influencer, they’ll let you know what they’ll post and how long the post is going to be active. If the promotion goes well, consider reaching out to other influencers that are in the same “space.”

10. Guest Posting

Try to find blogs that cater to homeowners or people interested in improving the security of their home. Then ask the person running the blog if they’d be open to letting you submit a guest post.

If you want to improve your odds of landing a guest post, think about having some prepared ideas ahead of time. These ideas should be relevant to both the audience of the blog and for your business.

Ready to Use These Digital Marketing Tips?

This post has explored some of the digital marketing tips you can use to promote a home security business.

Digital marketing is always changing, and this can mean that some tactics will soon stop working. When this happens, it’s vital that you’re willing to try new digital marketing tactics. As long as you do this, your business will continue to thrive, no matter what’s changes affect the digital marketing landscape. 

Interested in marketing your website on social media? Check out this blog post for some tips.