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Legal Listicles: 5 Blogging Tips for Your Law Firm Marketing Strategy


Are you having a hard time getting attention for your legal firm? With over 47,000 law firms in the United States alone, it’s no wonder so many lawyers have trouble connecting with their audience.

One of the best ways to draw eyes to your website is through blogging. It’s affordable, simple, and anyone can do it!

Ready to get started? Here are five blogging tips to help your law firm marketing plan succeed.

1. Keep it Simple

Did you wonder to yourself why our headline mentioned listicles? It wasn’t only for the great alliteration (though that helped).

The fact of the matter is that most of your audience will skim your posts instead of outright reading them. While this can be frustrating, you can still get great results through your blog.

Your posts need to be as simple and skimmable as possible. A reader should be able to get the main ideas of your post through your headers and links.

So when in doubt, simplify. Short sentences and brief paragraphs are always your best bet.

2. Post on a Regular Basis

Posting great content is wonderful. But if you’re not posting on a regular basis, you run the risk of losing the majority of your audience.

You should aim to post at least two to three blog posts per week for the best results.

If that sounds too time-consuming, there is some good news. You can write content, then shelve it and schedule it for a later date.

Content calendars are a great way to set and forget blog posts. Connect the calendar with your blog or website, schedule your post, and you’re good to go!

3. Write For Your Audience, Not Clicks

Though blogging is a major part of online marketing for lawyers, your posts should put the reader first. Always keep your future clients in mind when coming up with new content ideas.

Think of the most common questions you receive, for instance. Or write a quick how-to guide to help your clients.

A guide on finding the right drunk driving attorney, or what to do after an accident is both helpful and generates traffic for your site.

As long as you provide valuable content, the traffic will flow in no time.

4. Blog With SEO in Mind

Search engine optimization, often known as SEO, determines your site’s search engine ranking.

As you can guess, your SEO plan can make or break your marketing efforts. Choosing the right keywords, as an example, can have a major impact on your performance.

As you begin crafting content, learn more about the ins-and-outs of SEO and what it means for your website.

Soon you’ll be optimizing images and building links like a pro!

5. Encourage Engagement

It’s a mistake to consider blogging a passive form of marketing. A great blog post inspires the audience to do something, be it read more about a topic or, in this case, contact a law firm.

End with a strong call-to-action that leaves your audience ready for engagement.

Make Blogging a Cornerstone of Your Law Firm Marketing Strategy

Blogging can be an effective and even fun form of online marketing. So as you begin crafting your law firm marketing goals, don’t miss out on this great marketing avenue.

Have any questions about what you learned today? Feel free to reach out and get in touch! We’d be happy to answer any and all questions you may have.