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A Comprehensive Look at the Marketing Strategies Used by the Top Vape Companies

vape advertising

The vaping market is projected to become a $61 billion industry by 2025. However, with such a vastly growing market, vape advertising needs to be utilized to stand out among the competition.

Best Tools for Vape Advertising

The good news is, vape advertising incorporates many of the traditional advertising methods that you may already be familiar with. Read on for ideas on how to advertise your vape business.

Optimization

Your vape website will be one of the largest selling tools you have in your arsenal. In some cases, customers will be able to buy directly from your site. In other cases, it’s where they will receive the information they need to decide whether or not they will buy your product. The question remains, however, how do you get them to find your site in the first place?

Your vape website will be one of the largest selling tools you have in your arsenal. In some cases, customers will be able to buy directly from your site. In other cases, it’s where they will receive the information they need to decide whether or not they will buy your product. The question remains, however, how do you get them to find your site in the first place?

By utilizing optimization tools like keywords, you can increase your Google ranking and make it easier for potential customers to find you.

Social Media

Social media can essentially be viewed as “courting”. You’re providing your audience with interesting and relevant content on a regular basis to earn their trust, establish yourself as an authority within the industry, and let them get to know your brand.

A strong social media presence can bring a great deal of traffic to your site, and in some cases you can even sell products directly through your social media page. Social media also gives you the power of deciding who sees your message, while measuring your reach.

Print

Youtube influencers are a great source to tap into when it comes to reviews. Often, the audience will take the video bloggers word as gospel, and most YouTubers are willing to work with a sponsor.

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This doesn’t always have to be a paid sponsorship either, many video bloggers are willing to post reviews in exchange for free products or samples.

Contrary to popular belief, print is not dead, especially in the new arena of vape and cannabis. Where products such as these were once too taboo to be featured in print ads, today they are a welcome change.

Which means whether it’s a well-placed ad or a write up on a new vape product, the right product placement in print can make a major impact for your vape brand.

Review Sites

Reviews are a powerful form of marketing, as they are appealing to a wide range of audience. Those who are new to vaping are likely to read reviews to learn if a certain product works for those just starting.

Those who have been vaping for some time will turn to reviews to compare one vape product to another.

If you choose not to sign up with a review site, you can always have a spot on your website for product reviews or testimonials.

Email Marketing

Abandoned carts are a common occurrence in the world of online shopping. Fortunately, there’s a way to decrease your chances of losing the customer for good. A strong email marketing campaign is a great way to stay on a potential customers radar while introducing them to your brand.

With an engaging email campaign, your customers are more likely to visit blogs and check out new products. They are also a great way to get the word out if you want to promote a sale or special you’re running.

Guest Blogging

With vape culture on the rise, audiences are craving more information on the subject every day. Many of them will turn to blogs to receive this information, which is a great place for them to be introduced to your product. Guest blogging is a win-win for both you and the person that owns the blog.

You get a platform to promote your product to a larger audience (that’s already interested in your industry), and the blog owner gets valuable content that interests their readers for free.

Expos

As important as it is to market to potential customers (B2C), it’s also important to create a strong impression with other members of the industry (B2B). Not only can these strong connections lead to collaborations, but you may find.a new source to carry your products.

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Expos are a great way to get your product in front of other businesses within the industry. Try to find unique ways to set your booth aside and exhibit what’s different about your product.

Youtube Reviews

There are a number of YouTubers with a strong following of loyal watchers that really take their advice to heart. Which is why it’s worth connecting with one to do a review. If they like your product they can send thousands of clients in your direction.

Also, most of these reviews are not paid. They typically request samples or a free product in exchange for the review, but won’t take money so their input isn’t biased. So, it may be well worth sending over a vape pen or some custom vape juice.

Reddit

In the world of forums, Reddit is untouchable. Their reviews carry about as much weight as a respected youtube video blogger. Since the forums are separated by category, it’s easier to target those who are interested in your industry.

Contacting a frequent Reddit contributor to post a review is a great way to gain exposure and introduce your brand to a loyal audience.

Rewards Programs

If your problem isn’t getting customers through the door, but getting them to come back, it may be worth starting.a rewards program. A rewards program rewards your customers for shopping with you with things like special discounts or free products.

This can be executed in many ways including a reward card (where customers accumulate points) or a simple punch card.

Stay On Top of It

Among all the techniques out there, the key to vape advertising’s consistency. Even if you’re new to concepts like SEO and social media, it’s worth learning and practicing.

The best way to beat the learning curve is to read up as much as possible. Start with some of our marketing blogs to help you take the first step.