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4 Great Construction Marketing Ideas for Roofers to Try

construction marketing ideas

The global roofing industry brings in an estimate of over $105 billion per year. How big is your slice of that pie?

If it could be bigger, and marketing might be the piece you’re missing. As much as you’d like your business to thrive based on your reputation alone, that’s not something you should plan for.

To give your roofing business a pick-me-up, try these construction marketing ideas.

Construction Marketing Ideas for Roofers

Whether you specialize in commercial roof replacement services or residential roofing, marketing could make or break your success. Traditional ads can only go so far, so try these ideas.

1. Network with Other Contractors

In the construction industry, so much of the battle for customers’ business is about trust. Everyone has heard horror stories about unethical or unworthy contractors, so your customers are wary of being duped.

For those customers, the safest choice when they hire a roofer is to ask for recommendations from other trusted contractors. For this reason, it’s important to start networking with the most respected construction professionals in your area. Get to know them and let them get to know your high-quality work.

2. Show off Your Work

They say that a picture is worth a thousand words. When it’s a picture of the great work you’ve done, those words are “you should hire me” over and over.

For every job, take before and after photos. Post these on your website as well as your social media marketing profiles. It takes so little time but it can attract far more attention and business than you might think.

3. Start a Blog

We know that so many business owners groan about this, but the results don’t lie: you need a blog on your website.

A blog that you update every week or so is one of the most powerful ways to boost your search engine optimization. It also helps your potential customers learn your name and recognize your expertise so they’ll think of you for their next project.

Keep in mind that your blogs need to be informative and high-quality. Offer information that people are looking for, such as, “How to Choose Between Asphalt Shingles and Metal Roofing.” Steer clear of topics that could drive customers away from your services, like a step-by-step guide to shingling a roof without help.

4. Manage Your Online Reputation

Let’s go back to that trust issue we mentioned above. In addition to recommendations, you can bet your customers will look at online reviews to see if your past customers are happy.

You can’t always prevent negative reviews. What you can do, though, is show that you care. Claim your company’s profile on as many review sites as you can find, from Google and Bing to Yelp.

Respond to every review, positive or negative, in a diplomatic and respectful way. Remember that your response speaks to other potential customers even more than it speaks to the actual reviewer.

Raising the Roof on Your Roofing Business

Just like a building, you need to build up your roofing business from the foundation. It all starts with the right marketing to build a customer base and start establishing a great reputation. The construction marketing ideas above can help.

For more hands-on help from a professional, contact our digital marketing experts.