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7 Highly-Caffeinated Ideas for Your Coffee Shop Marketing Plan

coffee shop marketing plan

Did you know that in the U.S. almost 70% of people drink at least two cups of coffee a day?

With such a huge amount of coffee drinkers, opening a coffee shop is a smart business venture. But you’re not the only one jumping on the bandwagon.

It’s estimated that there are more than 31,500 coffee houses in the U.S.

With so many coffee shops popping up here, there, and everywhere, how can you make yours stand out from the crowd?

Check out these buzzing coffee shop marketing plan tips that’ll make your store stand out. So, what are you waiting for? Lets “brew” this!

1. Post It

The Number one coffee shop marketing strategy is posting on social media.

You can use social media to promote store events, sales, and new items on the menu. Maintain a conversational, natural presence, and your brand will come across as more human. Make sure to showcase your coffee shop’s vibe.

Facebook, Instagram, and Twitter are the most popular platforms. But YouTube and Snapchat are also great for fun coffee shop marketing ideas. Have signs around the shop with your social media handles so they can use them immediately.

It’s always a good coffee marketing tactic to have social media accounts before you open your store. This will spread awareness for your grand opening and give you the chance to interact with future customers.

Consistency is key when posting online. Keep updating consistently, but make sure to keep your feed looking aesthetically pleasing to the eye.

Don’t forget to have a Wi-Fi connection in your store so that your happy customers can post instantly.

2. Word of Mouth

Every customer that walks in is a coffee shop marketing opportunity. People talk, and many businesses gain exposure because of word of mouth.

Did you know 92% of consumers believe recommendations from friends and family over other forms of advertising? This means you need to make sure your coffee shop experience leaves the customer happy.

Get in touch with local food bloggers and brand advocates who are influential in your area. Give them an exceptional experience and some kind of incentive to blog about your coffee shop. They can use their online presence to create a buzz about your shop.

3. First Impressions

Even if you have a great looking online presence, your coffee shop will be nothing without an appealing storefront. As much as we don’t want it to be true, first impressions matter. An ugly looking storefront could cause you to miss several opportunities.

Make sure your signage is professional, clear, and inviting. Through your store’s name and decor, make it clear that it’s a coffee shop. If customers are unsure what your shop represents, you may get a lot of confused customers walking in (and back out again).

For instance, have large windows so that potential customers can peek inside. Post your coffee menu outside the shop so that people know what you’ve got brewing before they walk in. Place a removable A-sign on the street so that people can’t miss your coffee shop.

And don’t forget that the decor should match your branding theme.

4. Fun Freebies

You might worry that giving out freebies will lose you money, but if you do it right you’ll receive more exposure. And more exposure leads to more customers.

Try offering a coupon for a free or discounted drink. Or offer rewards to customers who recommend friends. A loyalty card is also an essential coffee shop marketing strategy.

If your shop is in a busy area and has a lot of people walking by, you could try free samples. If you let them sample something particularly yummy, it will leave their taste buds! This is a great way to introduce them to the shop and leave them wanting more.

5. Competition Time

We all know that people love a healthy bit of competition. Especially if there is a cool prize up for grabs.

You could host an online competition to promote your coffee shop. The best way to do this is through your social media accounts. Photo contests, exclusive offers, and voting contests are all great ways to get new and old customers engaged.

For instance, hold a photo contest where participants have to upload coffee-related photos or photos of them in your coffee shop. The person with the best photo is the winner. Make sure to give a relevant prize, such as a goodie bag with branded merch from your store.

6. Get Involved

Being active online is not enough. Coffee shops rely on the relationships they have with their regular local customers. Get involved in local events to build successful relationships with those in the community.

You could sponsor or take part in local events. Or you could hold your own functions at your coffee shop. This will attract new customers and reinforce your brand with regular customers too.

For instance, sponsor coffee-related events where you teach customers expert knowledge about coffee. Make sure to arrange regular live entertainment such as poetry readings or open mic afternoons. This will encourage your customers to come for the experience – not only the delicious coffee.

7. Moving Ads

Some of the best advertisements are moving. Sell or give away branded merchandise. For instance stickers, t-shirts, water bottles or printed coffee mugs work well for this.

This kind of advertising will go further than a throwaway newspaper. Your branded merch will serve as a conversation starter for the customer creating new interest. The customer will be advertising without even realizing it.

You could even offer a discount on a drink whenever the customer comes in wearing your branded shirt. Or copy the Starbucks coffee shop marketing strategy. They offer a $4 discount to those who bring their Starbucks reusable mug.

Coffee Shop Marketing Plan

With these 7 coffee shop marketing plan ideas your store will create a huge buzz of excitement in the local community and stand out in the crowd.

If you’re struggling with your social media presence, don’t be depresso have an espresso! And check out this fantastic article: 10 Creative Social Media Marketing Ideas.