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Marketing for Manufacturers: 10 Tips for Skyrocketing Sales

marketing for manufacturers

Looking for ways to start getting new sales? Trying to market your manufacturing company in the modern age?

Marketing a manufacturing company is not always easy to do. There are a lot of ways to market a business these days, but it can be tricky deciding where to invest your time and resources.

Luckily, we’re here to help. Below we’ll look at the best ways to get more sales and ensure you’re succeeding in marketing for manufacturers.

1. Bring Your Website Into the Modern Age

One of the most important things you need to do when marketing your manufacturing business is to make sure that you have a great looking website. Too many manufacturers haven’t changed their website in years.

It’s important to make sure your website is full of information, has an attractive design, and is very easy to use. It should also be mobile friendly. Consider investing money to make sure your website design looks sleek and attractive.

You should also make sure that you list all of your services and products clearly. Also, make sure your contact information is very easy for visitors to find.

2. Develop a Content Marketing Strategy

In addition to having a great website, you should also have a blog that is connected to it and that is part of a thorough content marketing strategy. Content marketing is one of the best ways to market any kind of business these days, and that’s also true for manufacturing.

Creating valuable and relevant content and sharing it with your customers is a great way to build your brand, gain trust, and sell more products. You can use your content to help customers learn more about your processes and materials and help them understand what advantages you have over competitors.

To implement a content marketing strategy, you’ll need to have a blog where you can post insightful articles, infographics, and other types of content that your ideal customer will love.

3. Use SEO Techniques

When building your website, it’s also important that you’re familiar with search engine optimization (SEO) techniques and that you are implementing them on your site.

SEO consists of many things such as determining which keywords to use in your site content, optimizing titles and meta descriptions, and ensuring your site is easy to use. To maximize search traffic, you should also make sure that your site has been optimized for both speed and performance.

Using SEO tactics will help ensure that your site is easily being found by Google and other search engines.

4. Utilize Videos and Webinars

Video marketing is one the best marketing tools out there these days and using it can do a lot to help your manufacturing business grow. People of all kinds love to watch video content online using Youtube, Vimeo, and other platforms and so it’s a great idea to use the format as part of your content marketing strategy.

Most of all, be sure that you’re giving value to your potential leads and customers when using videos. Educational content, webinars or videos that showcase your products and give customers an up-close view of what you have to offer can all be helpful.

5. Launch Pay-Per-Click Ads

Pay-per-click (PPC) ads are also an essential tool for marketing a manufacturing business and can be very effective if done right. Google AdWords is a great platform you can use for creating PPC ads that will display across the web.

Google AdWords can very helpful in marketing your business and will allow you to use extensive targeting options and tweak ad campaigns to perfection.

Since you’ll typically only pay for every click your ad actually receives, it’s possible to optimize ads endlessly and get some great conversions and returns on your investment as a result.

6. Try Remarketing

One of the best features of Google AdWords and other types of online marketing platforms is the ability to use remarketing to reach out to potential customers. If someone has previously viewed your website or clicked on an advertisement for your business, you’ll be able to create ads that target those people specifically

Needless to say, remarketing can be a great way to get new business and to make the most out of returning customers. You’ll be targeting people who already know about your business and already have an idea of what you can offer them.

7. Communicate on Social Media

In addition to having your own website, these days it’s also important to have profiles for your business on social media as well.

Believe it or not, many of your customers will be on social media platforms such as Facebook, Twitter, LinkedIn, and other sites. Make sure that you’re using these sites and building a following to expand your marketing reach and build brand awareness.

These sites are ideal for connecting with your customers in a down-to-earth way. Social media is also a great place to share the content you’ve created as part of your content marketing strategy.

8. Build Your Email List

While email has been around for much longer than social media has, email marketing is still a great way to reach out to your customers and get more sales. It’s important to always be collecting emails with the use of your blog and your website. Make sure you’re using landing pages, CTAs, and other email building tools to expand your list.

Once you have some emails, you can then launch an email newsletter where you market your services to customers on an ongoing basis. Let your customers know about new products or changes in your business.

9. Start Using a CRM

When you’re attempting to market your manufacturing business, it’s a great idea to get a customer relationship management (CRM) platform to help you do it easily and effortlessly.

When using a CRM you’ll be able to track, nurture, and manage leads in an optimized way, making sure that you’re getting the most out of each person on your list.

CRMs are very helpful to use with your email list. When it comes to building an email list, a CRM can help you to automate and track your correspondence with each person on your list and can help you ensure you’re staying in touch.

10. Know How to Monitor Your Progress

When you’re working on marketing your manufacturing business it’s not enough to just haphazardly try various marketing strategies and hope that they work.

It’s important that you’re serious about monitoring your progress. You should be tweaking your strategy along the way. You should be using analytics tools to track sales, conversion, website visits, and much more.

Google Analytics is a great place to start when it comes to monitoring the performance of your website. However, there many more tools out there to monitor your results as well so make sure to find one that helps you monitor your progress towards your sales goals.

Having Success With Marketing For Manufacturers

Marketing for manufacturers doesn’t have to be as difficult you may have expected.

However, it’s important that you adopt a few modern marketing tools and techniques to ensure you’re making the most of your time and effort. Consider using the marketing tips above if you want to increase your sales as quickly and efficiently as possible.

Looking for more marketing ideas and strategies? Check out our digital marketing tips category now for more great articles.