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Top 5 Brilliant Digital Marketing Tips to Drive Traffic to Your Document Management Company

digital marketing tips

In order for your small business to be relevant in 2018, you need to have a website. But, you also need a consistent stream of traffic visit that website.

After all, what’s the point of having a website if nobody’s paying attention to it?

Digital marketing can help you promote your business to the right people and increase organic traffic to your website. If you’re not sure where to begin when it comes to digital marketing, learn more with these five digital marketing tips.

1. Use Social Media Strategically

Social media is a must for business owners. But, it’s important to use social media strategically.

Do some research into your target market and figure out where they’re spending their time. Remember, not everyone uses the same social media platforms.

For example, Facebook is one of the most frequently used platforms. But, if younger people are your target demographic, you might be better off focusing on a platform like Instagram instead.

2. Keep Your Website Simple

A simple, straightforward website will do more for your business than an overcrowded, overly complicated website.

Make it easy for people to find what they’re looking for, and make sure people can quickly find essential information like your contact page or list of services.

The website for the consulting firm Epicor ERP — https://tomerlin-erp.com/epicor-docstar/ — is a great example of a simple, easy-to-navigate website.

3. Stay Focused and Consistent

When you’re first delving into the digital marketing realm, it’s important to remember that less is more.

Focus on a few strategies and being consistent with them is the most important thing.

Launching multiple campaigns at once will likely cause you to feel overwhelmed. You’ll also find that it’s difficult for you to determine which marketing campaigns are successful and which ones aren’t.

4. Make Sure It’s Mobile-Friendly

It wouldn’t be a list of digital marketing tips without this last piece of advice: Make sure your site is mobile-friendly.

These days, most people are using their smartphone or tablet for online searches at least some of the time. If they can’t navigate your site easily from these devices, they’ll be less likely to hang around.

Optimizing your site for mobile use also boosts your search engine rankings since Google recognizes and prioritizes responsive design.

5. Enhance User Experience

A complicated website will drive people away, but so will a website that doesn’t offer a good user experience.

Characteristics of a good user experience include:

  • Fast load times
  • Intuitive user interface
  • Intuitive menu navigation
  • Content with a simple tone
  • Chatbots that make communication easy and efficient

If people get frustrated trying to navigate your website, or if they find that it takes too long to load, they’ll look elsewhere for document management services and you’ll miss out on conversions.

Looking for More Digital Marketing Tips?

As you can see, there are lots of things you can do to drive traffic to your document management company’s website.

These digital marketing tips will get you pretty far when it comes to promoting your business and making your website more appealing. But, if you’re in need of more helpful tips and tricks, be sure to check out the digital marketing section of our website today.

You’ll find everything you need there to take your marketing strategy to the next level.