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Set Yourself Up for Success: 7 Catering Marketing Tips to Make 2019 Your Best Year Ever

catering marketing

The catering industry in the US is worth $8.6 billion.

That’s a big cake! With a little preparation, you can position yourself to grab a slice and have an amazing 2019. The secret ingredient is marketing. That’s how you’ll set yourself apart from your competition and draw in the hungry hordes.

We’ve put together the recipe for success below. Here are 7 catering marketing tips to make 2019 the best year ever.

1. Be The Better Company

Ethics in business has gone from an attempt at niche appeal to a central tenet of the modern business plan. Customers now make buying decisions based on ethical considerations. Companies have evolved to meet this need.

A catering business has some obvious chances to capitalize on this trend. Local and ethical produce can elevate the average catering business into something customers will go out of their way to find.

This is one of the more subtle catering marketing tips, but the potential impact of turning your business toward ethical considerations is huge. The media now bombards us with messages to choose ethical options. By offering ethical catering, this media turns into subtle advertising for your business.

2. Reach Your Digital Potential

How’s your website game?

Having a modern, responsive, and attractive website is vital to bringing in business online. This company offers a great example of how to do it right. It’s clean, crisp, colorful. Like the best food, it’s appealing to the eye.

But your digital game goes beyond that. Your site needs to be responsive on mobile. You also need to have your social media on point. Digital marketing offers some of the best free marketing opportunities around. Make sure you’re capitalizing on that to bring in your customers.

There’s no mystery surrounding how to get catering clients online. Food hits all the major buttons of online advertising. Everyone wants it and it’s attractive to look at it. Delicious food might not be shareable in real life, but it sure is in the digital space.

3. Mobilize Your Army of Fans

They say an army marches on its stomach. That couldn’t be any truer for your army of fans.

“Army” is the appropriate term, too. Okay, they might only carry cakes and pastries for weapons. But your fans are numerous, loyal, and have a good deal of power.

Reach out to your customers to let them know how much they mean to your business. Ask them to spread the word.

The greatest coup in marketing is getting it for free. By mobilizing your customers, you can carry your message a lot further. The best part is that this effect will only increase over time as you gain new fans.

There’s also nothing quite like a testimonial to promote your business. Anything you do to promote yourself has to get past the skeptic’s defenses. Testimonials shoot right past them and carry in-built credibility.

4. Upgrade Your Photo Game

Humans are visual creatures. We can’t help but judge a book by its cover.

Upgrading your photo game could lead to a direct boost to your sales. Use professional, well-shot photos in your catering advertisements. That could even mean hiring someone to take photos of your food.

Don’t underestimate the power of this. Food marketers use a crazy array of tricks to make their product look great on TV. You don’t have to go to the same length, but it’s proof that appearance matters.

Maybe you don’t have a lot to spend. A clean backdrop and a new cake stand could transform your visual presentation in the best way.

5. Get People Talking

People love to talk about food. It’s a central (and fun!) part of our lives. So promote that discussion and promote yourself along with it.

This is a great tactic to bring to social media. Create shareable posts that invite people to join the discussion. Even when they’re not talking about you, you’ll still be promoting your business.

Try doing the same with YouTube videos and similar. You can put your business out there and set yourself up as a communal hub where people love to talk about good food.

6. Distribute Catering Flyers

It may sound old hat in the digital age, but catering flyers haven’t lost their purpose yet.

Distributing flyers is an excellent way to bring in more business. You can send them out to businesses or leave them in places where people are likely to grab them.

Unlike most forms of digital marketing, a flyer is a kind of reminder. As a physical object, it keeps reminding people it exists long after they would have forgotten about it.

That has subtle power now that attention spans seem so short. You can overcome the marketing bombardment with a lasting reminder of your company.

7. Step Into the Real World

In an age of social media, it’s easy to forget the value of what goes on in the real world.

A catering business doesn’t have that luxury. If you’re running a catering company, you’re probably looking to attract clients in the local area. You may even want to become a pillar of your local community.

To do that, you’ll need to step away from the kitchen and the website. Take a walk and visit some clients face-to-face or set up something on the street to make people aware of who you are.

Meet businesses and attend local events. The more you appear in the local community, the more people will come to know your name. With enough legwork, you’ll become the biggest name in town for catering needs.

Find Your Best Ever Year With Catering Marketing

These catering marketing tips can transform 2019 into your best ever year. It’s easy to get wrapped up in what you do day-to-day. Take a step back and look at the larger picture. You may discover a wealth of opportunities that are passing you by.

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