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5 Key Benefits of Having Fluid Web Designs for Your Medical Business

fluid web designs

Mobile phones, tablets, laptops, and desktops. Most of us use at least two of these devices each day.

But the screen sizes vary. And that changes how you view the information. If the website in question didn’t use fluid web designs, what looked great on a laptop may look like a hot mess on a mobile phone.

Over 50% of internet traffic now comes from mobile phones and tablets, you could be losing out on a lot of potential business. Even if you do have a mobile-ready site, if it’s not a responsive site, you’re paying out more money than you need to.

To help you understand the importance of a responsive web design, keep reading. We’re sharing with you five reasons why you need a responsive site designer.

What Are Fluid Web Designs?

First off, a fluid web design is not the same as a mobile-ready website. While your mobile-ready website might look great on your cell phone, if you tried to look at it using your desktop, you’d probably find it harder to navigate and prone to glitches.

In fact, a mobile-ready site and your desktop site are two separate things. A responsive web design is one design that allows your website to adapt to any size screen it’s viewed on.

Fluid websites are also different because of the way they are built. They are built using percentages for widths. This causes the columns to become relative to one another along with the browser. This allows it to scale up and down fluidly.

Web Design Should Look the Same on All Devices

The result is that your website design images will look the same no matter what type of device you’re viewing your site on. And there won’t be any glitches.

Having your site look the same on every type of device is vital for branding purposes. Also, 95% of Americans own some sort of a cell phone.

More people are beginning to use their smartphones to search the web. It’s now more important than ever to ensure your site can handle visitors using any type of device.

1. Having One System for All Website Design Sizes Saves You Money and Time

Hiring a responsive site designer to create one website that can be viewed on multiple platforms will save you money. It’s less maintenance both in time and money to have one responsive site rather than having to versions of one website.

Yes, in the initial phase of creating a responsive website will cost you money. But over time, not having to pay to maintain two websites will save you money.

Also, it takes less time to set up a responsive site. And it’s far easier to maintain over time.

The internet constantly changes its rules. The more up-to-date your site is, the easier and less expensive it is to make minor changes to ensure your visitors have a positive experience on your website.

It’s also far easier to build and maintain your brand when you only have one website to focus on. Continuity is everything when building your brand. The only way to ensure total continuity is to only have one website that works well on all devices.

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Having one site will also free up your time to focus on other aspects of your medical business. Mammoth Web Solutions can help you learn how.

2. Faster Loading Rates

2.7 seconds is how long the average web user will wait for a website to load. If your site isn’t optimized for smartphones and tablets, it will take your customers even longer to navigate your site.

Customers end up frustrated and will leave your site to find another one with faster loading times. And chances are, they won’t be coming back any time soon.

Your website is part of your brand. Not investing in a fast loading website shows your visitors that you aren’t investing in your brand as much as you should.

Part of what slows down a website is having photography and videos on your website. If your site isn’t properly optimized, then these photos and videos can seriously slow down your upload time. That can result in a dramatic drop in visitors.

Yet, photography and videos are both very important to a website. By 2019, 80% of all internet traffic will be for videos.

Using the latest performance techniques, your responsive site designer can use responsive image display and caching to help improve your website’s loading speed.

3. Increased Sales and Conversion Rates

A fluid web design makes sense for any business looking to increase their sales and conversion rates. That’s because the user can now enjoy an improved site experience.

There’s no longer any need for redirection. As a result, you’re going to experience fewer bounce rates. Instead, your customers can now more fully engage with your website more easily.

Consumers like sites that are easy to navigate, aren’t overly cluttered, contain pertinent content, and look good. Your website is your storefront. If it doesn’t look professional and/or it doesn’t work well, potential patients will assume they can expect the same experience in your medical office.

Your website is the first impression many potential patients have of you and your team. Your goal is to ensure they view your office as their best option.

Responsive sites also have a consistent look and feel across all platforms. This will positively impact your conversion rates since it’s easy for someone to navigate your site, no matter what device they’re using.

4. No Duplicate Content Penalties from Google

Two versions of a website also mean you’re essentially creating duplicate content. Google doesn’t like duplicate content and penalizes sites for having it on their sites.

Fortunately, search engines are getting smarter but that doesn’t mean they can always detect which website version is more important to your business. And if you’re using a mobile version of your site, your URL for that site is different. But your content isn’t.

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This can cause confusion for search engines. And it also can cause both versions of your site to rank lower on search engine sites since they can’t detect which content is most relevant.

If you wanted to keep them separate but still have them rank well, you’d have to create two separate SEO strategies and campaigns. That’s more money and more time invested in producing original content for two versions of your one website.

To get around this dilemma, some business owners use a canonical tag on their mobile site that points to the desktop version. This strategy, however, can prevent your mobile site from even being ranked at all by search engines.

Not a good idea when at least half of your customers are trying to find you on their mobile phone. A responsive website lets you avoid all these issues.

5. Better Analytics

Many business owners fail to realize what a wealth of information they have with their analytics. Your analytics can show you where your visitors are coming from and how they are interacting with your content.

This is important information to help you market effectively to your niche audience. With two versions of one website, you have to deal with two sets of analytics.

That’s a lot more work to track your multiple signup pages, thank you pages, funnels, and conversion points. A responsive site means you only have to keep up with one set of analytics.

You’ll Get an Accurate View of How Well Your Site Is Performing in Real Time

You can still see which devices your customers are using to view your site, which pages they visit, and how long they’re staying, but you can do it easily from one platform. This allows you to get a more accurate picture of the effectiveness of your marketing.

It also allows you to make small, but necessary changes to your marketing efforts quickly. This helps you save a ton of time and money on your marketing as well.

It’s vital for every business to always have a clear view of how well their business is doing, especially in today’s world. What you don’t know can hurt your business.

Learn More Here

When you invest in fluid web designs, you know that your customer will not only love what they see, they can easily find what they’re looking for.

A happier customer means they’re more likely to return and tell their friends. It’s a great way to build brand recognition.

Technology changes rapidly and search engines are constantly changing their rules. The only way to keep up is to keep learning.

We can help. Our articles have tons of great advice to help you keep up with the current trends. Click here to learn which trends you need to keep on top of this year.