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How To Give Your Small Business a More Professional Look

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There were over 25 million startups in the United States as of 2016.

That figure shows how big the startup revolution has and continues to become. That’s good news, since it signals strengthening economies.

At the same time, it also indicates an even tighter competition. With hundreds of thousands to millions of competitors, you need to make your brand stand out.

This is where giving your business a more professional look comes into play.

We’ll show you how to improve your business’ look in four steps, so make sure you keep reading!

1. Use an Actual Business Mailing Address

46.8% of the entire population used the Internet in 2017. Many of these online activities – we’re talking 3.5 billion daily searches – happen on Google search.

In the U.S. alone, almost 70% of online adults use a search engine to look up information. Furthermore, 65% of consumers say online search is their most trusted information source.

The thing is, it can be quite difficult to appear on search results without a specific address. You only have to think of Google Maps and online directories to realize this.

But using your home address won’t be enough to make your business look bigger. That’s why it’s best you set up an actual corporate address for your business.

The good news is, there are mailbox services like Hoxton Mix virtual offices that you can use. There are also office-sharing services you can use as your corporate business address.

2. Invest in a Virtual Phone System

Setting up a virtual phone system is another strategy on how to make a small business look bigger.

First, because that 800 or 888 number gives your business an “established” feel. After all, you pay a lot more for these phone services than traditional landlines. As such, people will think your business is more financially secure.

All in all, this will boost your credibility. Bonus points because it’s toll-free, which is perfect for many consumers.

3. Get Your Website Created and Designed by Pros

At the moment, the World Wide Web houses about 1.9 billion websites. Of this, 200 million are active.

That means it’s easy for a website that doesn’t pop, is uninteresting, or is too cluttered to drown in that sea of websites. A site that has no useful content or is unnavigable is also unlikely to appear in the first page of search results.

Now, keep in mind that more than seven in 10 Internet searchers don’t go past the first page of search results.

All that should be enough reason to get a professionally-designed website. Pro web designers will get you that amazing, user-friendly, and content-rich site.

4. Upload Professional Stills and Videos

Speaking of professional-looking websites, you also want to use professionally-taken images and videos. This is especially true for product photos and video advertisements. Visuals are some of the digital marketing tactics that can make or break your brand online.

That’s because they can give you an edge when it comes to making first impressions. You only have seven seconds for this, so you’d want to dress up your offers the best possible way.

Give Your Startup a Professional Look Right Off the Bat

Wherever in the world you are, your business won’t survive if it doesn’t exude credibility. Again, first impressions and appearances matter. That’s why you need to give your business a professional look and feel ASAP.

The above tips are a great place to start. After that, feel free to use our other online marketing strategies. That way, you can keep those customers coming!