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Local SEO for Plastic Surgeons: 15 Tips to Maximize Google Maps Optimization

google maps optimization

Local SEO, local map optimization, Google maps optimization, what do all these terms mean?

To put it simply, they’re all internet marketing strategies that you can use to make your business known in your area.

Why is it important? Because when someone in your area searches for a plastic surgeon, you want to be the first one that pops out. You want to show up before the next guy. If not, they’ll go to them instead and you’ll have missed out on a client.

So now that you know a little bit more about local SEO, let’s get to how you can implement these strategies right away.

15 Local SEO Tips to Help You Maximize Google Maps Optimization

A huge part of local SEO is Google Maps Optimization because of the power that Google has as a search engine. There are over 3.5 billion searches on Google every day. And you want to make sure you show up when they type in “plastic surgeon” in your area.

1. Google My Business

One of the easiest things you can do to make sure you are on Google’s radar is to take advantage of Google My Business. It’s a program that allows businesses to create free online profiles on Google Maps

All you have to do is go to Google My Business, create an account, fill out all the information. Then you’ll appear on Google Maps. Once people see you on their map, they’ll be able to click on your address for more information.

2. Make Sure You Show Up on Maps

Many people browse their maps when looking for specific businesses to see how far you are from them. In terms of SEO maps, you want to make sure you’re there. For Google specifically, you’ll want to go into your GMB account, claim and verify your address.

If someone else used to own your business address, make sure you update it. In addition to Google Maps, you might also want to do the same thing with other map applications.

3. Make Sure Your Information Is Accurate and Consistent Everywhere

If you’ve ever changed your business name or location, make sure your information is up to date. Check any websites that have your old addresses or name still listed and update as many as you can. Otherwise, Google will think you are two different businesses.

In addition to your address, also double check to see that your business name, your name, and phone number are the same across the board. Try to keep all of this information consistent going forward. If there’s anything Google hates, it’s discrepancies.

4. Fill out as Much Information as You Can

On your GMB profile, there will be information that you are required to fill out and information that is optional. Fill out as much as you can. Customers love seeing more information on businesses before reaching out.

Make sure to include your business hours, holiday hours, and anything that would be helpful for your clients. Google rewards businesses that provide accurate and helpful information, so this is an easy way to boost your local SEO score.

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5. Use Different Types of Keywords

Just because you’re a plastic surgeon does not mean you have to use the word, “plastic surgery” in your descriptions over and over. If you repeat certain keywords too many times, it can actually harm your local SEO. Instead, try to use a variety of keywords in your descriptions.

A good local search optimization tip is to use a diverse range of keywords. Try writing “cosmetic surgery” or names of specific procedures instead. Including both general and specific keywords will optimize your online presence even more.

6. Offer Several Ways for Clients to Reach You

Aside from your phone number, you should also include your business email on your contact page for your clients to reach you. Nowadays, many people prefer emailing instead of calling. Emails are less intimidating and feel like less of a commitment.

Or, they might just be very busy and do not have the time to call during your business hours. Plus, it’ll save you and your receptionist time from being on the phone.

7. Be Specific About Your Service Descriptions and Categories

Never put “and more…” in your descriptions. Just tell your potential clients! Having the names of all your services, no matter how small you might think they are, will help clients who are looking for those services locate you.

Your competitors might provide the same services as you, but if they don’t list it on their Google My Business page, you’ll have an easy advantage over them.

8. Make Your Descriptions Fun

Your Google My Business profile isn’t just a place for people to find you. It’s also a place for them to get to know you. Think of it as a little preview for your website and services.

If your business values customer service, show that. Write your description in a way that conveys your friendly tone. If you prioritize professionalism, use language to conveys that. Whatever it is, own it, and make it yours.

9. Include Social Media If You Use It

People love seeing local businesses on social media because it shows them that you are active and involved in the online community. If they see social media icons on your profile, they’ll definitely click on it.

If you are not active on social media, we would recommend leaving them out until you are. Inactive social media pages might lead your clients to conclude that your business is not active. Learn how to use social media creatively to boost your SEO.

10. Include Pictures

Without a doubt, definitely includes pictures on your Google My Business profiles. Clients love seeing real pictures of your offices, before and after pictures of your past clients, and your staff.

Make sure pictures are clear and friendly looking though. Vague or irrelevant pictures won’t do much. Your clients and Google will notice them.

11. Encourage Your Clients to Write Reviews and Testimonials

What better way is there to promote your business than to have tons of customers raving about you online? Always remind your clients to leave you reviews after their procedures. One easy way to do this is by sending your clients to follow up emails or letters after their procedures.

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Send your clients letters or emails to ask them how they are doing after their procedures. You can wish them well then include a direct link to the place where they can write reviews. Having reviews on Google will also give you extra local SEO points.

Take a look at how this website uses client testimonials to help them stand out.

12. Respond to Reviews

Having a public place for clients to leave reviews means some clients will leave you bad reviews. When this happens, be prepared, but don’t panic.

What you need to do is address them. Reply to them by offering them to a chance to consult with you privately. If people see this, they’ll see that you’re at least responsive to your clients. As with any business, there will be upset customers from time to time.

13. Check Your GMB Listing Regularly

Unfortunately, it’s not unheard of for businesses to try to tarnish their competitor’s reputations. They leave horrible reviews on their listing or even change their address on purpose. One of the drawbacks of GMB is that anyone can update the information on your listing.

Why is this allowed? Because Google believes viewers should be able to contribute information. It’s based on the trust that viewers will want to contribute helpful information for each other. However, some people will try to take advantage of this and use it for malicious intentions.

14. Try to Get Yourself Listed on Local Directories

Is your information updated on local directories? Many people still use directories such as Yellowpages and other online business directories. Find out what all the local directories are in your area and try to get your business listed on there. Make sure you’re listed when people go to them.

Being on other online directories will also create backlinks to your website. These backlinks will give your website creditability and authority, which both help boost your local SEO score.

15. Create Inbound Links

Did you appear in a local newspaper or were you featured in a blog for the advice you gave?

Make sure you grab those links and share them on your Google My Business profile and your website. Any publication that features your business online and creates an inbound link to your website is great for local SEO.

Ready to Kick Your Local SEO into High Gear?

There you have it; our 15 tips on Google maps optimization. We hope you don’t feel overwhelmed by all of it but instead use it as a guide to improve your local SEO day by day.

Becoming number one on Google’s search rankings takes time. Be patient with yourself while you’re working at it.

Trust what you’re doing and keep learning more about local SEO. You can read more about the latest digital marketing trends on our website.