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How Your Blog Fits Into Your SEO Digital Marketing Plan

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Did you know, that blogging is the top marketing method for 65% of B2B marketers? When done correctly, this technique’s incredible for boosting your business.

In light of this, we’ve put together this guide on how to incorporate your blog into your SEO digital marketing efforts.

Let’s dive in!

What’s SEO?

Before we get weighed down in the nitty-gritty of this piece, we need to establish what SEO actually is.

At the basic level, SEO stands for search engine optimization.

This refers to methods that’ll boost your site higher in Google’s search engine results. Naturally, this does wonders for increasing your traffic and therefore, sales.

So, how do you make this happen?

A Handy SEO Digital Marketing Plan for Your Blog

Before discussing specific SEO optimization methods, you need to consider the below questions:

Who’s Your Target Audience?

It’s not enough to attract traffic to your site.

Instead, it’s way more cost and time effective to attract a higher quality visitor.

Take a second to think about your customer avatar as well as the kind of things they’re searching for.

Then, use your blog posts to provide your audience with the specific answers to the questions they’re researching. Perhaps a ‘how-to’ style article or a cheat sheet might do the trick?

Spend Time Conducting Keyword Research

It’s not enough just to guess what your customers are searching.

Instead, you need to do your homework in the form of keyword research.

Use a tool like Google Keyword Planner to see how competitive each keyword is and how many times a month its searched for.

Our best advice is to opt for keywords that’ll translate into a sale. These are usually specific questions or indicate that the searcher has a problem and is need of a solution (that you can provide).

Make Your Blog Mobile Friendly

Before you do anything else, ensure your blog’s mobile-friendly.

People are searching the web more and more on their mobiles. Therefore, optimizing for mobile users is essential if you want to surface on Google’s search results.

Top Tip: if you’re unsure whether your blog’s already mobile-friendly, plug your URL into Google’s Mobile-Friendly Test to find out.

The Specifics

Once you’ve done all the above, you’re ready to implement the specific techniques below:

Easy to Use Navigation

Make sure your blog’s user-friendly; this means making your navigation simple to use.

Providing readers with an excellent user experience is key to getting them to return to your site.

Write for People Not Robots

This might sound obvious, but stick with us; you need to write for human beings.

Some people get too carried away with SEO optimization, which leads to keyword stuffing, resulting in unnatural and clunky sounding copy.

This is a surefire way to reduce your retention rate, which negatively impacts your SEO juice, and hence is entirely counterproductive.

Links to Your Site

Links to your site are precious, especially from authoritative domains.

When another site links to yours, it communicates to search engines that you’re providing valuable content; and they like that.

Just a few links from trustworthy websites go a long way in boosting your position in the rankings.

This is where guest blogging services come into their own; you can hire someone to guest blog on your behalf on authoritative sites, with a link back to yours. How neat is that?!

Regularly Update Your Content

As part of your content marketing strategy, commit to updating your content regularly.

Ideally, you should publish a fresh blog post each week.

Search engines like to see websites providing readers with new content; it also shows you’re committed to maintaining your site.

To Google, this increases the likelihood of readers getting a good quality experience.

Test and Tweak

To make the most of your SEO blogging efforts, you need to monitor your progress.

Look at where and what you’re ranking for, using a tool like Google Analytics. Then you can identify any areas you need to improve on your blog.

You should consider making small changes to your content to see if it boosts either your traffic or rankings. This is the only way to establish the ultimate content marketing strategy.

Top Tip: never make more than one change at a time. This is the only way to analyze the effectiveness of the different elements of your content.

Focus on Producing Long-Form Form Content

Aim to produce long-form content, i.e., 1000 words or more. This demonstrates to Google you’re providing in-depth, valuable info to your audience.

As we’ve implied throughout this article, search engines prioritize user experience above anything else, and this a goes a long way to achieving this aim.

Use Headers

Be sure to use the appropriate headers in each of your blog posts. This is another SEO indicator which helps search engines decide on where to rank your site.

Our best advice is to ensure you naturally insert the keyword you’re trying to rank for in one of these headings. Preferably one with a H1 or H2 tag.

Were These SEO Digital Marketing Tips for Your Blog Handy?

If you found these SEO digital marketing tips for your blog interesting, then we’re confident you’ll love the other features published on our ‘internet marketing strategies.’

If you have any inquiries about the digital marketing sphere, please feel free to contact us. We love hearing from our readers and always endeavor to get back to you as soon as possible. Speak soon!