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10 Reasons Why SEO Should Be the Main Player in Your Digital Marketing Strategy

digital marketing strategy

SEO is one of the defining factors of the digital marketing landscape. Many companies are dropping millions of dollars into perfecting their strategy, but why?

SEO, or Search Engine Optimization, is the process of obtaining organic traffic through the search results of a search engine, such as Google. It has a lot of aspects, and it is changing all the time. Yet, understanding it and adapting to it are the main goals of any digital marketing strategy.

You might already know that SEO involves keywords, click rates, and creating content. However, its exact benefits might still be a little vague. If so, read on to learn why you should focus on SEO when creating a marketing plan.

1. To Drive Traffic to Your Website

One of the most important functions of SEO is to get consumers to visit your website. Why you’d want customers to visit you are obvious: one, more people visiting means a higher revenue; and two, you have the chance to make them sign up to your newsletter, which allows you to market to them long-term.

However, you want the right people to check out your website, which is another function of SEO. Targeting specific people, and not everyone will provide better results. If your target audience is able to find you, you’ll have a higher conversion rate and lower bounce rates.

With a good SEO digital marketing plan, you can be sure that you’re targeting the right people. There’s no point in driving traffic to your site if it comes from people who want nothing to do with your products or services.

2. To Increase Your Online Presence

If you have a good SEO strategy, your website will rank higher in the search results. This results in not only an increase in traffic to your website but an increase in brand visibility as well.

The increased visibility means more people will know more about your company. You’ll reach more people, and you’ll help your customers find the information they need.

This will also build your brand to be stronger, which will attract more customers to you. If you’re doing your strategy right, you can build a solid relationship with your customer as well. This helps your offline sales as well if your company has a physical location.

That goes without saying that your online presence must have a positive impact, too. Your visibility won’t matter if people don’t like what they’re seeing. As research is a huge part of SEO, doing it right would also let you know what people expect to see.

3. To Target Mobile Users

SEO also involves making sure that you have a responsive web design. This means that your website is still functional even when viewed using a mobile phone.

Gone are the days that you would need a dedicated mobile view of your site. Today, you only have to ensure that your web design can conform to the dimensions of the device’s screen. If a user opens your website with a tablet, for example, the experience should still be great and all the web elements should be in the right places.

How important is this, you ask? Well, mobile makes up over 60% of internet use, surpassing desktop users. This isn’t surprising given that smartphones and the internet are now more accessible.

4. To Improve the Usability of Your Website

As we said above, SEO also involves keeping your website usable even when in mobile view. Before that, however, you must lay down the foundation first, which is still a part of an SEO strategy.

One thing to keep in mind is that users are pretty impatient; when they want something, they want it fast. Keeping your website simple and easy to use will keep them where you need them to be.

If users find that you have a complicated website while they’re navigating it, they might instead go to another website. All the relevant information and pages should be easy to spot; otherwise, you risk losing a customer.

5. To Stand Out from Competitors

In the digital era, it’s important to stand out to let your customers see your brand. However, with all the competition nowadays, that can be hard to do.

A part of SEO strategy is catching up to the emerging trends, but how do you do that? You’ll have to keep an eye on your competitors and latest developments in the industry.

By being up to date with the trends, you can adapt and improvise a new strategy. Still, you won’t always be the trendsetter in your industry. That’s why it pays to observe your competitors, too.

Don’t let them leave you behind, and keep up with what they’re doing. Then, find a way to apply that trend in your own way to stand out from the rest.

6. To Market Your Business 24/7

SEO doesn’t sleep; as long as you do it right, it will work for you 24 hours a day, 7 days a week. Once your strategy takes off, you’ll only increase your traffic over time.

Keep in mind that your rankings won’t experience a drastic drop overnight. As long as you stick to what works, you can maintain your ranking or even increase it even while you’re away.

In other words, you’ll be able to benefit from the fruits of your SEO strategy even if you’re sleeping. After all, the internet is also up 24/7, so your brand should have a 24/7 online presence as well.

7. To Gain New Marketing Data

SEO lets you get to know your customers since research is a huge part of it. Furthermore, keeping track of Google Analytics might let you learn more about them. You’ll be able to learn their browsing habits, what keywords they use, what they’re looking for, and more.

You can gain new insight into your customers’ behavior online. This will let you measure new metrics you can use for your marketing strategy. In turn, this allows you to figure out what they want to see and what things interest them.

As you know, understanding your customers is the key to implementing a good strategy.

8. To Increase ROI

What happens when you understand your customer’s needs? You increase your ROI as you polish your strategy according to acquired data. As your digital marketing plan becomes more and more successful, you get more conversions out of every dime you spend.

SEO provides trackable results that can then help you calculate your ROI. However, don’t expect to know the numbers even before you launch your campaign.

Like in the stock market, SEO depends on what we know now and what might happen in the future. As such, you have to get a solid understanding of it first for you to be able to execute your strategy well. Expect some highs and lows, and adjust according to what your latest data tells you.

9. To Save on Costs

SEO marketing costs less in general; you don’t have to pay for ads or PPC campaigns. If you manage to rank high, those views will come to you.

You don’t have to pay to keep the content up as well. For example, evergreen content can stay on the search results for a long, long time.

If you have the right knowledge and tools, you don’t even have to pay for anything else. Even if you hire an SEO agency to do the work for you, you’ll still be saving on costs.

It frees you of the responsibility, allowing you to focus on what you do best. It also ensures that skilled and knowledgeable people are working on your campaign, not someone who has only learned of SEO the night before.

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10. To Improve the Sustainability of Your Digital Marketing Strategy

Google won’t drop your rankings with the drop of a hat unless you make a huge offense. That’s why a solid SEO strategy will also enable you to reap the benefits of your efforts for a long time after you launched the campaign.

When a content manages to rank high, it will keep on bringing new visits each day as long as it stays relevant. It might even rank higher as it keeps earning more clicks.

Google takes note when visitors like content, and it benefits them to let it stay on the top rankings as well. This is unlike paying for ads, which will give you great visibility for a certain amount of time. When that time is up, your website or content drops off the face of Google.

We’re not saying you should pay for ads, though. Those can give your website a much-needed boost. Then, if you have a good SEO marketing strategy, you will be able to maintain most of that boost.

Know More About SEO

There’s a lot to learn about SEO and its uses on your digital marketing strategy, so you’ll have to start learning now if you want to catch up.

Visit our website today and get more tips about SEO. Learn about different strategies as well, like using video marketing and other advertising ideas.