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5 Simple SEO Solutions to Drive Traffic to Your Website

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Google now processes 3.5 billion searches per day to over 1 billion users.

Who wouldn’t want to leverage this traffic for their own website?

That’s where search engine optimization (SEO) comes in. If you want Google to rank your website higher and send lots of traffic your way, you must use SEO.

How do you improve your SEO and drive more traffic from Google to your website?

Read on because today we’ve put together five simple SEO solutions you can quickly implement for greater search exposure.

Exceptional Mobile Version

For years, when a user submitted a search query, the default search engine results pages (SERPs) would show links to the desktop versions of a page.

That is changing as Google is implementing it’s “mobile-first” indexing. This means Google will primarily use the mobile version of all content for indexing and ranking sites.

Already, webmasters are reporting rankings fluctuations for their sites. The reality is if you’re site is not mobile-ready, it will fall like a rock in the rankings.

More than ever, your site must function as well on mobile devices as it does on a desktop.

When installing a blog, or designing a website, make sure your pages work across all platforms.

Update Old Content

Updating old content is a quick and easy way to improve web traffic to a page.

Simply take a page that is already receiving a fair amount of traffic. Then improve upon that page for better search rankings.

Increase the word count by adding new and relevant information to your content. Answer questions you may have received in the comments section.

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Increase keyword density if necessary and add secondary keyword phrases for additional traffic.

Tweak your title, metadata and image alt description to focus more on your primary keywords.

One effective technique is to take underperforming pages and analyze your primary keywords. Did you miss the mark? See if you can replace your keywords with more effective ones and update your content with new citations and metadata.

Improve Your Page Speed

Google is known for being secretive but on they’ve actually confirmed that faster sites rank higher than slower sites. That’s because slow-loading sites frustrate users.

A website can be slow for many reasons.

Often, it’s hosting related. Many hosting companies group thousands of websites on a server which bogs down performance.

Sometimes a website is designed poorly. Ideally, your site should be light on the code with no errors which can really slow things down. Sites heavy with code and processes are a nightmare to load and Google will penalize you for it.

Outdated plugins also slow down sites. Make sure to update your plugins regularly and do not employ too many of them.

Connect Javascript Google Tags

Here’s a greatly underused tip.

Most sites use a number of external javascript snippets on their sites. For example, if you want a quick preview of your Facebook page on your website, all you have to do is drop a short snippet into your code, and it magically appears with full functionality.

You may also have snippets for cool functions from Google Analytics, Twitter, Google+ and Pinterest just to name a few.

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The only problem is, each javascript snippet slows down your site. The more snippets you have, the slower your site is.

Google’s free Tag Manager tool can accomplish the same goals without requiring your site to launch each snippet individually. You enter your snippets into the tag generator, and you’ll be given a tag for your site that will launch your JavaScript files only by the rules you set for it.

It’s a tremendous way to cut down on page speed and improve your website’s functionality.

Create More Videos

Every year the web becomes less text-based and more video based. In the future, the overwhelming majority of websites will consist primarily of video content.

Google will certainly follow suit with almost exclusive video SERPs. Already, we’re seeing several video results on the first page of Google’s text. That’s aside from their video search results.

People are watching billions of hours of video every day. If you want to connect with those people and enjoy the SEO benefits, you need a video strategy and efficient workflows.

Video marketing provides another fantastic benefit as well, using the content to attract traffic and leads to your business.

Effective SEO Solutions: Wrapping It Up

The work of SEO is never done. There’s always room for improvement.

The best practice is to systemize everything. Create routines around the SEO solutions above as well as any other techniques you find effective.

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