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Attorney Marketing Tips: 8 Things You Need to Know

attorney marketing tips

Did you know that 85 percent of people look for local business online?

That means that to compete in today’s society, your law firm has to market online. And if you’re not, you may see business go to other firms. This could spell serious trouble for your law firm.

Marketing for your law firm is not as difficult as you may think. You could take simple steps to start competing today.

Lucky for you, we’ve compiled our eight best attorney marketing tips in this article. Read on to find new business before you know it.

1. Don’t Miss Social Media

You’ve heard it before, but every twenty-first-century business should be on social media. If you are not, you might be missing one of the easiest ways to connect with potential customers.

In 2018, more people are using social media than not. And if you aren’t, your clients might think you are out of touch with reality.

Social media is the easiest way to reach your audience, and don’t forget that it’s cheap too. While you can buy social media ads, having an account is always free.

This type of marketing is also good for reaching a younger audience. Learn to speak the lingo, and soon you’ll see more young clients than ever before.

2. Be a real thought leader

To get a reputation as a thought leader takes time, especially in the law field. But with consistent publishing, you may become a well-respected thinker.

This helps your marketing because your clients will know you are an expert. Some clients may even find you by reading your publications.

A blog is an easy beginning point to becoming a thought leader. Ask yourself what people are asking Google about your expertise, and then answer that in a blog.

Make sure you’re answering questions that apply to everyday life. It’s pretty rare anyone needs the information a legal scholar could provide.

It’s important to write interesting articles about your expertise. Generic law blogs are common, but you’ll have better results if you are more specific.

3. Get Good Online Reviews

More often than not, people look at review sites before shopping from any business. This, for better or worse, includes law services.

People may make their decision to contact you based on the reviews they read. And if you don’t have any reviews, you may still lose business.

Encourage your clients to leave an honest review on Google, Yelp, or Avvo. About 100 million people visit Avvo each year, which means you need to be ready.

Also, there are plenty of local, state, and national law directories online. Make sure your firm has its information updated there.

4. Have a Good Website

There’s no doubt that your law firm should have a website, but you also need to have a good one. It may determine how well your firm does.

Before buying services, most consumers will visit a law firm’s website. A bad website can be more damaging to your business than not having one at all.

If your website looks bad, people may take that as a sign of your services. A website that is hard to navigate may also drive people away.

Make sure your website is easy to use and looks nice. You may even want to consider hiring a professional to do this for you.

5. Optimize Your Site

Now that you understand why it’s good to have a website, let’s move on to optimizing your site. A good homepage will help your customers think positive thoughts about you.

What if they can’t find your site though?

This is where search engine optimization can help you out. In short, search engine optimization ensures you show up when people search on Google.

For example, search “law firms near me” on Google. If you don’t show up in the first few results, you may want to work on your local SEO. Otherwise, your local business is going to other firms.

Having a regular blog is an effective way to improve your SEO. This will help both your local and global SEO rankings.

6. Community Relationships Matter

While you need to make sure you have a strong online presence, make sure you’re in the community as well. Face-to-face contact and word of mouth can go further than anything online.

Consider where your potential clients are, and then meet them there. Even if you don’t advertise, future customers will know your face when they need a lawyer.

You should also do local advertising and support groups in your town. Become a sponsor for a little league baseball team or get a billboard. These marketing strategies will snuff out lawyer stereotypes.

7. Stay in Contact

Another helpful strategy for marketing for lawyers is to stay in contact with your potential clients. While people may not need you at the time, they’ll remember you when they do.

After you create a blog, you could have people subscribe to it. An interesting blog may bring you subscribers, and this could also lead to speaking opportunities and books.

You could also create a regular newsletter about your company. Regular clients will want to know what is taking place at their firm.

Make sure not to annoy your blog or podcast subscribers. Too many emails or notifications may drive them away from you.

8. Get Help

Marketing can be a difficult task on your own, and you have more to deal with than making sure people know about you.

And while you can apply some of these tips, having a professional on your side is always better. Lawyers know this better than anyone.

To ease your pressure, find a professional marketer. Companies like Marketing by Kevin will give your friendly and useful marketing advice.

Ready to Use These Attorney Marketing Tips?

Now that you have some attorney marketing tips, you should be ready to start competing today. It won’t be long until you see an uptick in business.

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And if you have any questions, please just contact us.