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4 Benefits of Video Marketing That Will Make You Want to Start Now

benefits of video marketing

YouTube now serves two billion daily users, second only to Facebook. This means valuable video content is one of the most accessible ways to engage with consumers.

And a study from Cisco revealed that by 2019, 80% of all consumer internet traffic will be from video content.

Who wouldn’t want to take advantage of the benefits of video content when it is trending in such a positive direction.

But that’s just the tip of the iceberg. Besides reach and effectiveness, there are many more benefits of video marketing.

Here are the top four reasons you should be marketing with video, starting right now.

1. Improves Conversion and Sales

The biggest benefit of video marketing for businesses is that it improves your bottom line.

Got a product or service you’re launching? You must create a video to show how it works. 74% of users who watch an explainer video about a product will buy it.

How are your landing pages performing? Add videos to those pages to increase your conversions by 80%.

The use of video is effective for improving conversions because people are visual beings. It’s how many people prefer to learn and digest information.

Watching a video is easier to digest than by reading long blocks of text. In short, they’re more captivated and engaged which results in higher conversion numbers.

2. Improves SEO

Another significant benefit of using video for your content is that it will improve your SEO. In fact, video improves organic traffic from search engine results pages (SERPs) by 157%.

Video content improves search engine rankings for three reasons:

  1. Video improves average time on page: The amount of time a user spends on your page is a prime indicator to Google that your site is engaging and valuable. The more time people spend on your pages, the better your site will perform on Google.
  2. Improves social signals: Search engines like Google take notice of how many times your content is shared. People love to watch videos and share them.
  3. Prominent placement in Google: Google places significant importance on video content. The search engine now features video results prominently in most of their directories. What’s more, Google searchers are more likely to click on a result with a video thumbnail than one without.

3. Increased Engagement

People love to watch entertaining videos and love to share them with their friends. In fact, video content on social media platforms is shared 1200% more often than text and images combined.

Increased shares are one thing, but what’s really happening here? At the heart of it, people are connecting with you and your brand. That’s what video marketing is all about; creating a strong relationship with your audience.

4. Increased ROI

Video gets great marks for ROI as well, with 83% of businesses believing video provides a positive return on investment.

Many business owners are apprehensive about video marketing. They think it is too expensive and difficult to execute. In the past, that may be true. But technology has improved to the point it is now inexpensive to produce quality videos.

Mac and PC software now make editing a breeze. You can even shoot and edit videos with your smartphone.

Also, the demand for video content has brought about increased competition in the video production industry. You can get a quality video produced for a reasonable price anywhere in the world. For example, if you want to create a video production Sydney, Ridge Films can do the job.

Benefits of Video Marketing: Final Thoughts

We’ve provided you with many supporting statistics on the benefits of video marketing. But what is more important is something not quantified by numbers: Your connection with your audience.

When you have strong video content, viewers get to see you and your company in a more personable way.

Video creates a stronger connection and helps to create trust. Trust is what companies are built upon.

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