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Get Better SEO Results Now: How to Optimize a Website With Amazing Keywords

how to optimize a website

Learning how to do a proper search on the internet is something we’ve all learned how to do. We use keywords to find exactly the information we’re looking for.

An astounding 91.5 percent of online traffic is generated by the first page results on Google. And 51 percent of those searches are done organically.

Of course, when it comes time to determine which keywords are best for our own business, we often find ourselves at a loss. Which is why you should keep reading this post because we’re sharing with you how to optimize a website with amazing keywords.

How to Optimize a Website by Using the Right Tools

There’s no point in reinventing the wheel and wasting time when there are plenty of tools at your disposal. You don’t need to try to optimize a website on your own.

Some tools are even free. Check out Google’s Ads Keyword Planner.

Sit down with your employees and pretend you are your customers. Come up with keywords that you think your customers are most likely to use.

Take a look at your competition and see what they’re doing for keyword optimization. You can also hire a marketing company like The Hoth to help you come up with the best keywords for your business.

Continue to Update and Monitor Your Keywords

If you’re using a keyword over and over and aren’t getting the results you want, it could be due to a few reasons. First, it may not be the best keyword for your business.

It also may be that the keyword is so overused that it’s not doing your business any good. You should also be asking yourself how many keywords should I use on each page.

Too many keywords on the same page or the same keyword on multiple pages on your site will work against you. If you want to know how many keywords per page, aim for using each keyword once or twice.

But you also need to periodically change which keywords you’re using. This will help Google and other search engines to pick up your information and it will also help your customers find your site more easily.

Audit Your Website

The best way to find keywords on a webpage is to perform an SEO audit on every site you own. The SEO audit will tell you how SEO-friendly your site is.

You can then use this information to update and optimize your content. Start with the pages with the highest traffic.

You’ll also find an audit helps you to discover any problems your site is experiencing that you may not be aware of. You may find issues like broken links and duplicate content which you can immediately fix which will help improve your SEO ranking.

Add Keywords to These Places on Your Website

When you’re using a keyword, you need to place them in the following places on your website to optimize your SEO organically.

Use keywords in your titles, descriptions, headings & content, URLs, and in all your images titles and alt text.

Keep Learning

One thing is for sure, the internet is always changing. What worked for how to optimize a website even a few years ago won’t necessarily work now.

Keep learning. Our blog can help. Click here to learn the best internet trends you should use.