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10 Digital Marketing Tools You Need For Success in 2018

digital marketing tools

Businesses will spend $120 billion on digital marketing by the year 2021. And for a good reason!

Digital marketing tools make it possible for business owners to focus on their passion instead of getting bogged down by a growing to-do list, logistics, and analyzing data.

If you want to be one of the businesses that benefit from the power of digital marketing, then read our guide of the top 10 tools you need to use for success in 2018.

1. The Facebook Power Editor

The power editor is Facebook’s way of enabling you to make highly specific targeted campaigns. And it’s one of the hottest social media marketing tools available.

And because the Facebook ad service is constantly evolving, new tools are available on a regular basis.

While it’s a paid marketing tool, you can set limits to make sure that it remains cost effective for you.

2. MailChimp Email Platform

MailChimp is a comprehensive email marketing tool that you can utilize to improve your email marketing efforts.

It allows you to design email campaigns. It also tracks the performance of your campaigns so you can analyze the data and optimize content.

It comes highly recommended and was used to send over 250 billion emails last year.

MailChimp also allows you to choose how much is spent with a sliding dollar tool. It even has a “forever free” tool for small business and startups.

3. AdRoll: One of the Best Digital Marketing Tools

AdRoll is an intelligent retargeting tool that displays ads when people have visited your site but left without purchasing.

Later on, in their web browsing, AdRoll will populate an ad that directs them back to your website. It offers increased exposure but also keeps your product on their minds.

AdRoll users have reported a cost-per-click (CPC) rate drop of 35%. Some even reported a 265% increase in sales.

4. Unbounce

Unbounce is a website testing tool that helps you build and optimize new landing pages. It offers templates to help anyone from beginner to expert design easy to navigate pages.

Your landing page features many details, colors, fonts, and design choices. And these can affect whether people “bounce” or stay on your site and shop.

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Unbounce helps you harness these features and use them to your best advantage to make sure that when someone lands, they stay!

The more people that stay on your site, the more sales you’ll receive, improving your company’s bottom line. And isn’t this the ultimate goal of your website after all?

5. FunnelMaker

Funnelmaker is an all-inclusive customer relationship management (CRM) tool.

It enables business owners to spend time doing what they’re good at instead of getting caught up in the logistics of email campaigns and landing page optimization.

FunnelMaker allows unlimited users making it a great tool for the small and larger businesses.

It integrates with Quickbooks, WordPress, Evernote, Outlook, and Salesforce (just to name a few).

They even offer a free demo if you want to try before you buy.

6. Hotjar

Hotjar is a tool marketers can use to analyze visitor data in real time.

Heat maps show you where people are clicking, lingering, or avoiding as they navigate your site. The data available through Hotjar takes the guesswork out of website optimization.

7. Vimeo

Vimeo is a powerful video hosting tool that you should be using.

Video marketing is projected to grow up to 80% in the next 3 years. So incorporating video into your website and landing pages will be vital to success.

Vimeo users enjoy a totally ad-free experience and high-quality playback.

Hosting high-quality and visually pleasing videos on popular platforms like Vimeo draw viewers to your site, which boosts sales!

8. Canva

Canva is a user-friendly content creation tool that can be used by someone from every skill level. So don’t be scared away if you’re still a beginner.

You can use Canva to make beautiful, high-quality images that can be formatted for logos, blog posts, specific social media platforms, and even ad banners. You can also create images from beginning to end, use templates, utilize stock graphics, and add text and vectors.

They offer free vectors and images and also have premium ones available for individual sale. And the best part of all is that you don’t need to be a graphic designer to create beautiful, high quality imagery for your branding materials.

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9. Feedly

Consistent posting of content is vital to SEO and the success of your site. It can be difficult to constantly create new content for your audience.

Content curation tools help you gain access to relevant content for you to share and fill the content calendar.

Feedly is one of the most popular content curation tools. You can create a custom feed full of content that is relevant to your specifications.

You can plan content in advance as well as enjoy a constant stream of updated posts that will draw readers to your site.

10. Google Analytics

Google Analytics is a staple for all websites and businesses today. Google Analytics tools allow you to answer important questions about your clients like:

  • Who visits your website?
  • What is your visitor’s journey through your specific sales funnel?
  • What do they do on your website?
  • What page generates the most conversions, either sales or leads?
  • Which page do users bounce from most often?

The data populated through Google Analytics enables a business to view, in real time, the response of their clients to their website.

Understanding your customers’ behaviors allows you to optimize your website to make the sales funnel more direct and effective.

What Now?

It’s no secret the digital marketing is central to the success of any business.

But it may seem daunting to start utilizing all of these digital marketing tools right now.

Identify some of the weak spots in your digital marketing plan. And then choose one or two of the tools that you think could benefit you and start with those.

Once you’ve got the hang of it, and you’ve started to enjoy the benefits (and sales) that come from these genius tools, you can expand to others.

Contact us for more info on all things digital marketing!

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