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6 Internet Marketing Strategies That Guarantee Results

internet marketing strategies

Did you know 61% of marketers believe that businesses should make internet marketing strategies a priority? It’s because they want you to be in front of the eyes of your target customer or client.

Studies have shown that the average American spends 10 hours a day in front of a computer screen–and counting. It’s a reality that has led countless businesses to flock to the web.

There are multiple different strategies utilized in online campaigns, many of which reel in a stronger ROI than traditional marketing tactics. Below you’ll discover 6 of them, along with how they can boost your brand, your exposure, and your profit via the world wide web.

What Are Internet Marketing Strategies?

There is a difference between marketing strategies and marketing campaigns. Marketing strategies are various actions taken to help achieve an established goal.

A campaign is your 50,000-foot-view road map of how you’ll use those strategies to achieve that goal.

This blog delves specifically into 6 different strategies that you can combine together into a cohesive campaign guaranteed to deliver exceptional results. Some of them are short-term, others are long-term. The best campaigns use a combination of both for steady results.

Short-Term vs. Long-Term Digital Marketing Strategies

Short-term digital marketing strategies are finite strategies that can build traffic or profit in a short amount of time. A few examples include:

  • Social Media Ads
  • PPC Campaigns
  • Email Blasts

Long-term digital marketing strategies involve more time, more investment, and may or may not have a hard end date. In some cases, such as SEO or blogging, you may find that it is an ongoing effort that never ends.

A few examples of long-term strategies include:

  • On-Page SEO
  • Off-Page SEO
  • Blogging
  • Social Media Branding

It’s likely that your company will engage in multiple short-term and long-term campaigns in order to generate new leads and growth.

6 Killer Digital Marketing and Branding Strategies for Business

These 6 popular internet marketing strategies are used by businesses of all sizes, from mom and pop shops to mega-corporations. The trick is to apply these strategies toward your target audience with your unique business goals in mind.

The ROI of Email Marketing

E-blasts, newsletters, and email inquiries have been around pretty much since the dawn of the Internet.

However, these days there are tools available that make email marketing more interactive and effective than ever before. Combine intriguing content with a clear, enticing call-to-action and you have a formula for conversions just waiting to happen.

Most email marketing campaigns are sent to an existing or purchased email list. Cater your message to the general demographic of that list, and you have the potential to gain a significant ROI.

In fact, studies have shown up to a 400 percent return on investment!

Common newsletter programs like MailChimp make creating and distributing an email blast or newsletter easy. Skip the complex HTML and simply use their user-friendly interface to design a custom, mobile-friendly e-blast.

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Make an Impression with Social Media Branding

Branding yourself with a social media presence is a long-term commitment, but it’s worth every minute and every penny spent. According to Forbes, 78% of consumers admit to their purchases being influenced by social media posts.

However, with organic reach dwindling on platforms like Facebook, you can’t expect your entire social media experience to be free. If you want to get noticed, you have to invest some marketing dollars in boosting your posts for increased visibility.

Popular social media sites for businesses to utilize include:

  • Facebook
  • Instagram
  • Twitter

The benefits you glean from being on these channels are branding, exposure, and credibility. You can use social media accounts to interact with potential and existing customers, promote new products, make announcements, and even garner reviews.

It’s all about boosting your brand and showing the consumer that you are an active company that cares about their satisfaction.

Expand Your Reach with Social Media Marketing

Looking to gain an ROI on social media as well? Consider advertising. With extensive capabilities in pinpointing your perfect target market through demographics, you can hone in on your ideal customer.

Plus, you have the ability to change and adapt your campaign as it runs. This gives businesses a greater opportunity for conversion by honing in on what works and what doesn’t.

A/B testing even allows users to run two versions of the same campaign at once to see which performs better!

Get Discovered through Search Engine Optimization (SEO)

Search Engine Optimization is one of the cornerstones of internet marketing strategies. Without taking the time to build your organic rankings, your business runs the risk of not ranking on the first page of search results.

With so much competition on the Internet, it’s essential to invest time in your visibility. Doing so will improve your web traffic, which means more visits to your website and more opportunities to churn up new business.

For many companies, SEO is a full-time job that they either hire a staff member for or outsource to another company. The reason for this is because SEO is an extensive practice.

From creating and managing online listings to developing on-page and off-page content that builds backlinks and organic search results, it takes a lot of time and consistent effort to achieve strong SEO.

The advantage of SEO is that you can target specific keywords that users might search in order to find your products or services.

You also build domain authority, which Google measures when gauging your search rankings. Continue to build on this authority, and you’ll see your website populate higher and more often in related keyword search results.

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Score New Leads with Pay-Per-Click Marketing

Pay Per Click, or PPC, marketing is paid digital advertising. One of the most common avenues of this is a Google platform called Adwords.

The advantage of Adwords is that it allows you to rank at the top of specific keyword searches in specific areas through paid advertising.

If a business is looking to rank overnight in Google, this is an excellent strategy. Many use it to promote sales, events, or generate leads. For some businesses, it’s their bread and butter!

Users can also participate in PPC advertising on other websites. We’ve all seen them before as banner ads typically placed at the top, bottom, or sides of a web page. They also pop up on mobile devices.

Through this avenue of advertising, companies can follow their consumers all over the web in order to create familiarity and generate sales.

Gain Exposure and Credibility Through Off-Site Publishing

Whether you’re sending out press releases to be featured on news sites or you’re paying for featured backlinks on other websites, getting exposure through off-site publishing is extremely valuable.

Backlinks create domain authority for your SEO, which in turn improves your search engine rankings. You can often purchase them through white label marketing services or directly through the site itself.

The more popular and credible the website is, the better your domain authority will be. For example, getting a backlink from Forbes or Newsweek will count a lot more than John Smith’s architecture blog.

Press releases and articles featuring your business are great for exposure and building your brand. You can also use these publications as new material for your social media content.

See how it all comes full circle?

Many of these internet marketing strategies work together, which leads to our final must-use strategy.

Grow Your Business with Blogging

Blogging has become nearly essential to most businesses. The versatile use of this regular on-site content can generate everything from SEO to ROI. It’s important to note that blogs should be written with SEO in mind.

This includes keyword research and implementation.

However, the benefits of a good blog can really make a difference by:

  • Establishing your business as an authority in its industry
  • Drawing new traffic to your website
  • Creating opportunities for new press or new leads
  • Increasing your search engine rankings
  • Creating engagement with your existing customers and audience

Combine These Marketing Strategies into Campaigns

Now that have 6 new internet marketing strategies that guarantee results, it’s time to go get them! Use these strategies to put together a well-planned marketing campaign and test them out firsthand.

For more digital marketing strategies, don’t forget to browse our other posts!