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A Beginner’s Guide to Digital Marketing

guide to digital marketing

Is your business still in its growing stages? You’ve spent months creating the best brand possible for your line of products/services but now you’re wondering how to market them.

You’ve seen other businesses nail their marketing campaigns and you’re wondering how you can do the same. But there’s one glaring problem: you don’t have a big budget to put towards digital marketing.

Don’t let that deter you.

Digital marketing is crucial, especially when it comes to the growth of your business. But that doesn’t mean it’s only accessible to those who have the funds.

To better understand how to succeed in the realm of marketing, take a look at our beginner’s guide to digital marketing. We’ll go over everything from the basics to different strategies you can use.

Let’s get into it!

What is Digital Marketing?

To start with the basics, let’s go over exactly what digital marketing is.

For starters, it’s what it sounds like–marketing online. Or in other words, promoting your products and/or services online to potential customers who could benefit from using them.

There are a million definitions out there but you get the idea. The focus is online where there are nearly 8 billion users globally. That’s a lot of people, right?

That’s people you could be reaching. If your business needs a boost, digital marketing is the best way to go.

Types of Digital Marketing

Now that we’ve gone over the definition, let’s take a look at the different online marketing types you can use.

Search Engine Optimization

Search engine optimization, otherwise known as SEO, is a tactic where you optimize your website so it’ll rank higher on search engines such as Google, Yahoo, Bing, etc. It’s a way to increase traffic the organic way.

The key to nailing SEO is through the process of keyword research, easy navigation design, and the creation of valuable content. Combining all these tactics will help you gain a better ranking on result pages.

Relevant keyword usage will ensure it matches what users are searching for today and valuable content will encourage readers to share it. Easy navigation design, on the other hand, provides a fast-loading website that search engines will love.

In the end, it’s all about having a website that’s of good quality and is made up of engaging content that keeps users on your site. Remember to do a monthly audit to make sure your content is still relevant and your site is working as it should be.

Wondering about the best part of SEO?

It’s free! While it does take some time to master, it can be achieved through dedication and reading up on all the latest trends and algorithm updates.

Search Engine Marketing

Also known as SEM, it’s similar to SEO. The only major difference is that it’s a paid traffic tactic.

It’s where ads appear at the very top of search engine result pages. It still includes hints of SEO such as using relevant keywords but you don’t have to spend months trying to master it.

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All you need to do is create an ad that’s eye-catching, choose the type of ad you want then pay for how long you want it to appear.

Email Marketing

A popular digital marketing channel, email marketing is powerful when done the right way. Every day, users are faced with advertisements all over the internet, including social media and other websites.

Most ignore them because they aren’t personal. Email marketing solves this issue because it gives you the opportunity to connect with potential customers on a different level.

What you have to say and promote goes directly into their inbox. When they open it, you can either tell a heartfelt story or include testimonials of happy customers. Or let them know when you’re having a sale.

It’s an effective way to generate leads then convert them into sales. To get started, email marketing companies offer free trials so you can test which one is right for you.

Content Marketing

If you’ve been paying attention, we’ve stressed a lot on how content should be valuable and engaging. In a nutshell, that’s the whole point of content marketing.

It’s to create and distribute content that’s relevant to today’s readers. In return, you begin to build trust with them as they can rely on your business to provide useful content.

The goal is for them to stick around longer on not only your site but your content. One way to do that is with a blog.

When you create a blog, make sure to keep it in line with what your brand is all about.

For example, MPL Casino has all kinds of information about casinos. It’d be odd for them to add a post about pets. To understand what we mean, you can see more here.

Content marketing isn’t limited to just blog posts. Think about your product descriptions. Do you create ones that’ll make your customers buy it?

This is your opportunity to lay it all out and give them all the benefits as to why your product is the best. You can also use relevant keywords to give you a boost in rankings.

Social Media Marketing

If you have yet to make social media profiles for your business, you’re missing out big time. Social media is one of those platforms that can really elevate your brand.

It’s the perfect place to get your business right in front of potential customers. Once you build your following, you can then promote your products and services.

But don’t get carried away with constantly promoting yourself. Use social media to pay attention to what kind of content your audience engages with. This could be other profiles or what interests them.

Then, use that information to inspire new posts. Or promote other’s content.

You can also use social media to get in touch with influencers who might be interested in promoting your products or services. They’ll then post about your business which, in turn, exposes you to a new audience. Not to mention that’s another testimonial earned.

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Benefits of Digital Marketing

Now that we went over the different types of online marketing, we’re sure you want to know what the result is of each of them. Without further ado, check out the benefits.

Website Traffic

Obviously, you need more visitors to your site in order for people to know about your business. With either of the options above, each is sure to bring you traffic.

Once you start getting a good amount of visitors, it’s a good idea to refer to your analytics. Learn where your audience is from, what device they’re using, and what content they’re looking at the most.

Digital marketing differs from traditional (print ads, billboards) because you have that tangible information. If you were to take out a print ad in a magazine, for example, there’s really no way to tell how many people looked at your ad.

Lead Generation

Digital marketing is like the holy grail of lead generation. No matter which type you choose to use, you can generate a good amount of leads.

Once you gain those leads, it’s up to you and your sales funnel to convert them. But with all the information gained from campaigns, you’ll be better equipped with knowing where potential customers are at in their lives.

Are they ready to purchase? Or do they want to get to know your business a bit better?

Knowing this information through digital marketing will better help you secure more sales. And when you gain more sales, that adds up to more loyal customers.

What Kind of Digital Content to Create?

Now that we’ve talked about the benefits, let’s move on to the type of content you should create based on the goals you want to achieve.

Brand Awareness

To get your name out there, you want to go down the awareness route. Blog posts, infographics, and short videos are great ways for potential customers to quickly consume your content. It’s similar to a handshake–you’ve been introduced to one another and have made contact.


This is when the visitor has spent enough time on your site that they’re interested in what more you have to offer. They’re willing to give you some contact information (such as an email) for access to webinars or a free eBook.

These types of content offer more than what a blog post or short video does. It goes more into detail and you can’t find this information elsewhere on your site.

Decision Time

Testimonials and case studies could be the tipping point for potential customers. Once they see how your product or services have impacted other’s lives, that could be the motivation they needed to make a purchase.

Your Guide to Digital Marketing Explained

We hope that this beginner’s guide to digital marketing will assist you in gaining more leads and traffic. To make sure you stay relevant, check out our list of digital marketing trends!

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